Designed for brands like
OVERVIEW
What do I do?
*Takes a deep breath* I conceptualize products with every detail in mind by building intuitive workflows that increase accessibility, quality of life, and cognitive clarity. I use my analytical design philosophy to infuse functionality and justification into systems and data visualizations. Using psychological research and user studies, I quantify the user experience into a profitable outcome or an objective success metric. Strategically and seamlessly, I uphold a unified brand identity across all consumer-facing platforms with my application of graphic design, marketing, and productization.
Why do I do it?
It's fun. But I also feel that the tech world is full of disadvantages and hindrances that need to be addressed. As life becomes more digital, there needs to be more design. Let me preface by saying that art is not design, but design is usually art. Art appeals to the artist and uses abstract tropes to fill the ugly void in our world. Design appeals to the user. Without design, society would be more inefficient, disadvantaging, and confusing than it already is. I am not an artist; I am a designer. I want to make this life navigable and understandable for everyone that comes into contact with my creations.
EXPERIENCE
BlueHalo
June 2023 - Present in San Diego, CA
Graphic Designer
5 months
Part-Time
Hybrid: BlueHalo Labs, RF C-UAS Products
• HMI / Branding stakeholder for RF - CUAS sister-companies to align with Titan CUAS™ design system and product packaging, all in an effort to productize and unify the labs sector of BlueHalo
• Interviewed product design candidates
• Assist in the development of new products including Titan 4, Titan Max+, and Titan SV
• Create, composite, and curate user materials for five different products including user guides, slick sheets, quick start cards, inventory labels, specification documents, and business development materials
• Generate 3D rendering of future products and models using CAD illustrations and modeling software
• Generate corporate collateral assets like logos and product graphics
• Performed in-field UI / UX audits, reviewed product feature designs, created UI design kits including icons, color profiles, asset libraries, typography systems
Design Intern
5 months
Part-Time
On-Site: BlueHalo Labs, Titan C-UAS™
• Built out brand guides of fonts, colors, and graphic/photo assets to adhere to the new corporate branding guidelines of BlueHalo from the recently acquired Citadel Defense Company
• Completely refreshed all the user materials to embody a whole new look and to be printed by the thousands
• Designed the newsletter, API literature, & aided in the UI
• Collaborated with BizDev and MarCom reps for use cases and marketing materials
The UPS Store
May 2022 - Oct 2023 in San Diego, CA
Marketing Manager
10 months
Full-Time
On-Site: The UPS Store Locations of SDSU
• Manage social media for two platinum status locations
• Ran and maintained ads from all accounts
• Increased total "unique" print sales, like outdoor banners, by 67%
• Increased top-selling service sales, like Summer Storage and posters, between 26-29%
• Coordinated the sales of large print orders
• Delegated marketing needs through corporate marketing communication
• Attend to the post-production duties of the print shop like performing follow up calls and managing the CRM
• Photographed employees, products, services, & store
Social Media Intern
4 months
Full-Time
On Site: The UPS Store Locations of SDSU
• Conceptualized, designed, financed, procured, developed, and marketed two new product: Custom Same-Day Shirts and Resident Hall Merch
• Brand strategize with the management of the new stores and affialtes of San Diego State University
• Designed signs, banner advertisement, and infographics
Print & Graphics Associate
7 months
Full-Time
On-Site: Pacific Beach Location
• Create graphics, or use customer provided ones, for print invoices and prepare them accordingly
Farm Fresh To You
Feb 2022 - May 2022 in San Diego, CA
Sales Representative
4 months
Seasonal
Hybrid
• Gave demos and coordinated events
• Used awareness of formulaic sales cycles to overcome objections and solidify the sale to wavery customers
• Educate people in healthy lifestyle changes, preserving the environment, and the modern food system
• Sold farm-fresh organics to prospects via trade shows & markets
Lands' End
June 2018 - Dec 2021 in Stevens Point, WI
Sublimation Tech & Trainer
3 years
Full-Time
On-Site
• Kept daily production records & informed management of production incidents, non-conformance issues, or hold-ups
• Counted and QA 50+ peoples' work for their hourly rate
• Sole trainer for dozens of incoming new hires and arranged training materials / classroom for multiple departments
Embroidery Specialist
4 months
Full-Time
On-Site
• Design and affix logos to apparel